B Connected Online Wins International Business Award
Each year The International Business Awards are judged by more than 200 executives around the world. The Stevie Awards were created to honor and generate public recognition the achievements and positive contributions of organizations and working people worldwide.
In the past year, Boyd Gaming has won numerous industry awards for the B Connected digital family of products: B Connected Online (web site), B Connected Mobile (mobile app), and B Connected Social. In 2011, B Connected Online was recognized by the American Gaming Association (AGA) as the “Best Website” in the gaming industry, and likewise B Connected Mobile was recognized as “Best Mobile Marketing”. Both products received Adrian Awards from the Hospitality Sales Marketing Association International (HSMAI), and also received Marcom Awards from the Association of Marketing and Communication Professionals (AMCP).