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Privacy Policy

Current as of September 25, 2023

Boyd Gaming Corporation knows that privacy matters. We use information about you to improve and personalize the services we offer you to make your experience with us as rewarding as possible. This Privacy Statement describes how we handle information collected online via websites operated by us, software applications made available by us, social media pages that we control, email messages that we send to you, and the information we collect and use to provide you with the best experience we can offer in connection with our gaming and hotel systems, vacation booking services, and loyalty programs such as the Boyd Rewards Loyalty Program (collectively, the “Services”).

 

Please see the below section entitled “Additional Information Regarding California” for more details about our privacy practices with respect to personal information about California residents.

 

Please see our Jobs Privacy Policy for an explanation of our practices with respect to personal information about California residents in the context of their current, former, or potential role as our employees, job applicants, contractors, owners, directors, or officers, including their emergency contacts, dependents, and beneficiaries.

 

WHAT PERSONAL INFORMATION WE COLLECT

“Personal Information” is information about you as an identifiable individual, for example, your:  

  • Name, contact information, and social media information. Name, personal device ID, and contact information including postal address (billing and shipping addresses); email address; telephone number; social media account ID; IP address; and Boyd Rewards account number and other loyalty program information.
  • Government issued IDs. Identifiers, such as name and government-issued identifier (e.g., Social Security number or driver's license number).
  • Pictures and recordings of you. Profile pictures, and audio, electronic, visual, and similar information.
  • Financial information. Information including credit and debit card numbers, and commercial information such as transaction information, banking and financial account information, and purchase history.
  • Sensitive Personal Information. Characteristics of protected classifications under California or federal law, such as age, gender, medical conditions, and marital status.
  • Biometric data. Information such as fingerprints, facial recognition, and other information that permits us to identify an individual.
  • Geolocation information. Your physical location based on information from your mobile device. You can control whether this information is shared by choosing from the options on your device, such as “Always”, “Only while using,” or “Never”.
  • Public social network activities. Information you make available to everyone, or to us, via any social network service.
  • Inferences about you. Inferences drawn from any of the Personal Information listed above to create data analytics and other new information in the form of a profile or summary about, for example, your preferences and characteristics.

HOW WE COLLECT PERSONAL INFORMATION

We collect Personal Information in a variety of ways, including: 

  • When you interact with us, such as when you sign up to receive newsletters, offers, and promotions, create or log into your account, make a reservation or a purchase, or share information with us through any other means including through the Services and your social media account.
  • When you visit our casino properties, whether just to visit, transact business, or when you contact customer service.
  • When you use your mobile device or computer, based on your permission settings, or when you use our mobile apps or online services.
  • From other sources such as: public databases, joint marketing partners, social media platforms, and other third parties. For example, if you choose to sign into your Boyd Rewards account via your social media account, Personal Information about you and your friends associated with your social media account may become available to us.

HOW WE USE PERSONAL INFORMATION

We use Personal Information for legitimate business purposes:

  • Answer your questions. To respond to your inquiries and fulfill your requests, for example, sending you newsletters.
  • Sharing administrative information. To send administrative information to you, for example: sending information regarding the Services and changes to our terms, conditions, and policies, or information regarding your gaming activity.
  • Purchases. To complete and fulfill your purchase, for example: Processing your payments, confirming your reservation, communicating with you regarding a reservation or purchase, and providing you with related customer service.
  • Mobile features. To help you engage with our mobile apps and our online services, for example: Using the Boyd Rewards mobile app, or the VIP Player Club, to find the casinos nearest you, using our other mobile apps to participate in online gaming, connecting to gaming machines through your personal mobile device (for example, through a Bluetooth pairing), and receiving notifications from the casino you are visiting.
  • Marketing. To enhance our marketing efforts and to send you marketing communications that we believe may be of interest to you.
  • Personalized experiences. To personalize your experience by presenting products and offers tailored to you, as well as personalizing, advertising, and marketing our products and services.
  • Contests. To allow you to participate in sweepstakes, contests, and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use or disclose your Personal Information. We suggest you read these additional rules carefully.
  • Communications. To allow you to send messages to another individual through the Services.
  • Geolocation information. We may use your geolocation information to send you offers, tailored advertisements and promotions, and make available other location-specific services. We may also use geofencing technology that interacts with your device's location capabilities to determine whether you've entered a specific location. Information from geofencing technology helps us confirm that you are located in a particular jurisdiction where you are permitted to use certain Services. We may also use geofencing technology to determine when you enter a specific location where we and our third party partners may send you offers, advertisements, or provide services tailored to that location. If you chose not to share your location information with us, you may lose access to certain Services.
  • Other business purposes. To support the products and services which make your experience with us as rewarding as possible and to otherwise support our business. These purposes included, for example, developing, improving, and maintaining our properties, products, and services and otherwise operating and expanding our business. In addition: Conducting audits and internal investigations, research, analytics, and data analysis, accounting, maintaining our facilities and infrastructure, undertaking quality and safety assurance measures, determining the effectiveness of our promotional campaigns, performing identity verification, and maintaining records.
  • Legal compliance & fraud detection. As we believe to be appropriate or necessary: (1) to comply with laws or with legal process served on us as well as with our internal policies; (2) to respond to requests from public and government authorities; (3) to enforce our terms and conditions; and (4) for fraud monitoring, detection, and prevention; and (5) otherwise to protect and defend the rights, privacy, property, safety, or operations of us, you, or our affiliates (including through surveillance).

HOW PERSONAL INFORMATION MAY BE SHARED

Your Personal Information may be shared with:

  • Affiliates. With our affiliates for the purposes described in this Privacy Statement.
  • Service providers. With our third-party service providers who provide services, such as: Website hosting, application development and hosting, data analysis, payment processing, order fulfillment, show and event ticketing, reservation management, credit and other bank account authorization, technology-driven services, customer service, email delivery, auditing, and other services.
  • Third-party marketers. With third parties, including our marketing partners, to permit them to send you marketing communications, offers, advertisements, and other communications.
  • Promotion sponsors. With third parties that sponsor, operate, or otherwise collaborate with us for sweepstakes, contests, and similar promotions.
  • Social media account providers. With your friends associated with your social media account, with other website users and with your social media account providers, in connection with your social sharing activity, such as if you connect your social media account to a Service account or log into your account on the Service through your social media account. By connecting your Boyd account and your social media account, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site's privacy policy.
  • Third parties in connection with any reorganization, merger, sale, etc. With third parties in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
  • Public, government, or public safety authorities or other legal-matter entities. As we believe to be necessary or appropriate: (1) to comply with laws, regulations, or with legal process; (2) to respond to requests from public and government authorities; (3) to enforce our terms and conditions; and (4) to protect and defend the rights, privacy, safety, property, or operations of us, you, our affiliates, or others.

OTHER INFORMATION

“Other Information” is any information that does not reveal your identity or does not directly identify an individual, such as:

  • App and device information.
  • App usage data.
  • Information collected through cookies, pixel tags, and other technologies.
  • Aggregated information.

HOW WE MAY COLLECT OTHER INFORMATION

We and our third-party service providers may collect Other Information in a variety of ways, including:

  • Through a browser or device. Certain information is collected by most browsers or automatically through a device such as an Internet Protocol (IP) address, browser type, and operating system. We use this information to ensure that the Services function properly. We may also collect information about your use of our Services including, without limitation, internet or other electronic network activity information about your access of the Services or playing games via our business products and/or your interaction with our Services via other third party websites or applications, such as internet protocol addresses, geolocation information, browser type, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, payments, and related date and time information. This information allows us to improve the Services as well as to communicate with you about customer support and to market and advise you of other products or services that may be of interest to you.
  • Through your use of our apps. When you use our apps, including Boyd Rewards, or the VIP Player Club, we and our service providers may track and collect app usage data such as the date and time the app on your device accessed our servers and what information and files were downloaded to the app based on your device identifier.
  • Cookies. Cookies are pieces of information stored directly on the device that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience while using the Services. We also use cookies to gather statistical information about use of the Services in order to continually improve their design, functionality, and use. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. You can use the settings in your browser to control how cookies are used, including blocking and deleting cookies you don't want. For more information see the U.S. Federal Trade Commission's description of cookies. If you block or remove cookies from our Services you may lose certain functions and capabilities related to our Services.
  • Third Party Analytics Tools. These tools (such as Google Analytics, Adobe, DoubleClick, and others) may collect statistical information about your use of our Services to help us understand how our services are used and how to make them better. For more information, see Google's explanation of their digital advertisement practices.
  • Pixel tags and other similar technologies. Pixel tags (also known as "web beacons" and "clear GIFs") may be used in connection with some Services to track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.
  • By aggregating information. Aggregated information does not personally identify you (for example, we may aggregate telephone numbers to calculate the percentage of our users from a particular telephone area code).

At this time, we do not respond to browser "Do-Not-Track" signals.

 

HOW WE USE OTHER INFORMATION

We may use and disclose Other Information for any purpose. We will treat Other Information as Personal Information if required to do so by applicable law. Also, if we combine Other Information with Personal Information, we will treat the combination as Personal Information.

 

HOW TO ACCESS AND CONTROL YOUR PERSONAL INFORMATION

To the extent required by law, you may request that we provide you with a copy of your Personal Information; and update, correct, or delete your Personal Information.

If you would like to make a request, please use If you would like to make a request, please use the Privacy Request Form.

 

In your request, please make clear what Personal Information you would like a copy of, or if you would like to update, correct, or delete the Personal Information. For your protection, we take reasonable steps to verify your identity before implementing your request. We will comply with your request(s) as soon as reasonably practicable and consistent with applicable law.


HOW TO CONTACT US

If you have any questions about this Privacy Statement or how Boyd Gaming handles Personal Information, please contact us. Please note, this contact information is to help with privacy related requests. If you have any questions about any other service or issue, please contact us here. Our guest services team is here to help you with all our offers and services.

For privacy questions, please reach out to our privacy team:

  1. Email: privacy@boydgaming.com
  2. Toll-free telephone: 844-912-0492
  3. Mailing address:
    Boyd Gaming Corporate Office
    ATTN: Privacy Office
    6465 S. Rainbow Boulevard
    Las Vegas, NV 89118

PLEASE NOTE THAT EMAIL COMMUNICATIONS ARE NOT ALWAYS SECURE. PLEASE DO NOT INCLUDE CREDIT CARD OR OTHER SENSITIVE INFORMATION IN YOUR EMAILS TO US.

 

You can also directly unsubscribe from receiving marketing emails from us by: (1) by clicking on unsubscribe links in marketing emails, or (2) if you are a Boyd Rewards member, by visiting Boyd Rewards and updating your profile and communication preferences. Please note that if you opt out of receiving marketing emails from us, we may still send you administrative messages.

Please note that we may need to retain certain information to meet legal and regulatory obligations, for recordkeeping purposes, and/or to complete any transactions.

 

THIRD PARTY SERVICES

This Privacy Statement does not address, and we are not responsible for, the privacy or security practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.

 

THIRD PARTY ADVERTISERS

We may use third-party advertising companies to send you advertisements based on information relating to your access to and use of the Services and other websites. These companies may place or recognize a unique cookie on your device (including through the use of pixel tags).

If you would like more information about this practice, including your choices in connection with it, please visit The Network Advertising Initiative or YourAdChoices.

 

SECURITY

We are committed to providing security for personal and business information. We use reasonable methods to protect information - unfortunately, no security measure can be guaranteed 100% secure.

  • Email and instant messaging are not recognized as secure communications, so we request that you not send Sensitive Information to us by email or instant messaging services.
  • Individuals who are granted password access to restricted information on Boyd Gaming websites are prohibited from sharing those passwords with anyone. By accepting password access to a Boyd Gaming website, you agree to protect the password from discovery by anyone else. Boyd Gaming will not be responsible for any damages caused by the unauthorized use of your account. You are responsible for all activities that occur under your account. To protect against anyone acquiring your password, Boyd Gaming suggests the following security measures:
    • Never give out your User ID or password.
    • If you suspect that someone may have figured out your password, or even if you think it might have gotten lost, stolen, copied, or in any other way, compromised, please change it immediately and let us know.

If you need to contact Boyd Gaming to report any security related issues, please email us or send us the information through this form.

 

CHILDREN

Our online Services are intended for use by adults and are specifically not directed to individuals under the age of thirteen (13), and we do not knowingly collect Personal Information from such individuals.

 

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

The Services are controlled and operated by us from the United States. Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services, you understand that we may transfer information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.

 

ADDITIONAL INFORMATION REGARDING NEVADA

We do not sell Covered Information as defined under Nevada law. If you are a Nevada resident and have any questions about this, please contact us: please email us.

 

ADDITIONAL INFORMATION REGARDING CALIFORNIA

Pursuant to the California Consumer Privacy Act (“CCPA”), we are providing the following additional details regarding the categories of Personal Information about California residents that we may have collected from or about California residents and disclosed for our business purposes to third parties, such as our service providers and affiliates, within the preceding 12 months. Please see our Jobs Privacy Policy for a general explanation regarding the Personal Information that we collect and use about California residents in the context of their current, former, or potential roles as our employees, job applicants, contractors, owners, directors, or officers, including their emergency contacts, dependents, and beneficiaries.

 

Categories of Personal Information collected:

  • Name, contact information, and social media information. Name, personal device ID, and contact information including postal address (billing and shipping addresses); email address; telephone number; social media account ID; IP address; device ID; and Boyd Rewards account number and other loyalty program information.
  • Government issued IDs. Identifiers, such as name and government-issued identifier (e.g., Social Security number or driver's license number).
  • Pictures and recordings of you. Profile pictures, and audio, electronic, visual, and similar information.
  • Financial information. Information including credit and debit card numbers, and commercial information such as transaction information, banking and financial account information, and purchase history.
  • Sensitive Personal Information. Characteristics of protected classifications under California or federal law, such as age, gender, medical conditions, and marital status.
  • Biometric data. Information such as fingerprints, facial recognition, and other information that permits us to identify an individual.
  • Geolocation information. Your physical location based on information from your mobile device or through third parties. You can control whether this information is shared by choosing from the options on your device, such as “Always”, “Only while using,” or “Never”.
  • Public social network activities. Information you make available to everyone, or to us, via any social network service.
  • Inferences about you. Inferences drawn from any of the Personal Information listed above to create data analytics and other new information in the form of a profile or summary about, for example, your preferences and characteristics.

Sources of Personal Information

  • When you interact with us, such as when you sign up to receive newsletters, offers, and promotions, create or log into your account, make a reservation or a purchase, or share information on the Services through your social media account.
  • When you visit our casino properties, whether just to visit, transact business, or when you contact customer service.
  • When you use your mobile device or computer, based on your permission settings, or when you use our mobile apps or online services.
  • From other sources such as: public databases, joint marketing partners, social media platforms, and other third parties. For example, if you choose to sign into your Boyd Rewards account via your social media account, Personal Information about you and your friends associated with your social media account may become available to us.

How we use Personal Information for legitimate business purposes:

  • Answer your questions. To respond to your inquiries and fulfill your requests.
  • Sharing administrative information. To send administrative information to you, for example: sending information regarding the Services and changes to our terms, conditions, and policies, or information regarding your gaming activity.
  • Purchases. To complete and fulfill your purchase, for example: processing your payments, confirming your reservation, communicating with you regarding a reservation or purchase, and providing you with related customer service.
  • Mobile features. To help you engage with our mobile apps and our online services, for example: using the Boyd Rewards mobile app, or the VIP Player Club, to find the casinos nearest you, using our other mobile apps to participate in online gaming, connecting to gaming machines through your personal mobile device (for example, through a Bluetooth pairing), and receiving notifications from the casino you are visiting.
  • Marketing. To enhance our marketing efforts and to send you marketing communications that we believe may be of interest to you.
  • Personalized experiences. To personalize your experience by presenting products and offers tailored to you, as well as personalizing, advertising, and marketing our products and services.
  • Contests. To allow you to participate in sweepstakes, contests, and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use or disclose your Personal Information. We suggest you read these additional rules carefully.
  • Communications. To allow you to send messages to other individuals through the Services.
  • Geolocation information. We may use your geolocation information to send you offers, tailored advertisements, and other location-specific services We may also use geofencing technology that interacts with your device's location capabilities to determine whether you've entered a specific location. Information from geofencing technology helps us confirm that you are located in a particular jurisdiction where you are permitted to use certain services. We may also use geofencing technology to determine when you enter a specific location where we and our third party partners may send you offers, advertisements, or provide services tailored to that location. If you chose not to share your location information with us, you may lose access to certain Services.
  • Other business purposes. To provide our products and services and to otherwise accomplish our legitimate business purposes. These purposes included, for example, developing, improving, and maintaining our properties, products, and services and otherwise operating and expanding our business. In addition: Conducting audits and internal investigations, research, analytics, and data analysis, accounting, maintaining our facilities and infrastructure, undertaking quality and safety assurance measures, determining the effectiveness of our promotional campaigns, performing identity verification, and maintaining records.
  • Legal compliance & fraud prevention. As we believe to be necessary or appropriate: (1) to comply with laws, regulations, or with legal process served on us as well as with our internal policies; (2) to respond to requests from public and government authorities; (3) to enforce our terms and conditions; and (4) for fraud monitoring, detection, and prevention and otherwise to protect and defend the rights, privacy, property, safety, or operations of us, you, or our affiliates (including through surveillance).

Disclosures of Personal Information

We disclosed the following Personal Information to third parties, as set forth below, for our operational business purposes:

Name, Contact Information, and Social Media Information

  • Service providers.
  • Third-party marketers. With third parties, including our marketing partners, to permit us to tailor or to permit them to send you marketing, offers, advertisements, and other communications – some of which use geofencing technology and other methods to gather geolocation information from your mobile device to determine your location, including your precise location.
  • Social media account providers.
  • Public, government, or public safety authorities, or other legal-matter entities.

Government issued identification

  • Public, government or public safety authorities, or other legal-matter entities.

Pictures and recordings of individuals

  • Service providers.
  • Promotion sponsors.
  • Social media account providers.

Financial information

  • Service providers.
  • Third-party marketers. With third parties to permit them to send you marketing communications, consistent with your choices.
  • Public, government, or public safety authorities or other legal-matter entities.

Sensitive Personal Information

  • Service providers.
  • Public, government, or public safety authorities or other legal-matter entities.

Biometric data

  • Service providers.

Location information

  • Service providers.
  • Social media account providers.
  • Public, government, or public safety authorities or other legal-matter entities.

Internet activity

  • Service providers.
  • Social media account providers.

Inferences about individuals

  • Social media account providers.

Sale of Personal Information

We have not "sold" Personal Information for purposes of the CCPA. For purposes of this section of our Privacy Statement, "sold" or "sale" means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business. We do not knowingly sell the Personal Information of individuals under the age of 16.

 

Your rights

If you are a California resident, you may request that we delete Personal Information we collected from you and that we disclose to you the following information covering the 12 months preceding your request:

  1. The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
  2. The specific pieces of Personal Information we collected about you;
  3. The business or commercial purpose for collecting Personal Information about you; and
  4. The categories of Personal Information about you that we disclosed and the categories of third parties to whom we disclosed such Personal Information.

Please note that these rights do not currently extend to our prospective, current, and former employees and contractors who are California residents, or to California residents who are designated by such employees and contractors as emergency contacts and/or benefits recipients.

 

To make a request, please use the Privacy Request Form, or contact us via email or 844-912-0492. We may request information from you to verify your identity, such as your email address, phone number, and Boyd Rewards program number. If you would like an authorized agent to make a request on your behalf, the agent must do so by contacting us via email or 844-912-0492. Upon receipt of a request from an agent, we will require the agent's power of attorney or signed written permission that you have authorized the agent to act on your behalf. We may also require you to verify your own identity directly with us.

 

We will respond to your request consistent with applicable law.

 

We do not discriminate when you exercise your rights under the CCPA.

 

UPDATES TO THIS PRIVACY STATEMENT

We may update this Privacy Statement. The “Current as of” date at the top of this page indicates when this Privacy Statement was last reviewed. Any changes to this Privacy Statement will become effective when the updated Statement is posted.